Product Marketing Specialist (Growth & PLG)

We are looking for a Product Marketing Specialist to join our team in Mumbai. This is not a traditional marketing role; it is a Growth Engine role. You will sit at the intersection of Product-Led Growth (PLG), Performance Marketing, and Content Strategy.

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We are scaling fast across India, Japan, the US, and Europe. We need a builder who can run 20+ experiments a month, use AI tools with speed, and obsess over funnel metrics. You will work directly with leadership to architect the user journey—from the first ad impression to the "Aha!" moment.

• Own the Growth Engine: Manage user acquisition across paid (Google, Meta, LinkedIn) and organic channels. You are responsible for the end-to-end funnel, from impression to MQL to SQL.
• Design PLG Loops: Architect onboarding flows, referral mechanisms, and retention triggers. You will collaborate with Product to improve activation rates and Trial → Paid conversion.
• High-Velocity Experimentation: Create a culture of "Ship to Learn." Analyze metrics across the funnel, formulate hypotheses, and implement fast fixes to optimize CAC and ROAS.
• AI-Native Operations: Leverage AI tools (OpenAI, Claude, Perplexity, HeyGen) to automate content creation, segmentation, and market research. You should use AI to do the work of three people.
• Performance Storytelling: Build and optimize landing pages, ad creatives, and messaging. You must be able to craft stories that convert traffic into revenue.

• Experience: 3–5 years in Growth Marketing, Performance Marketing, or Product Marketing within a B2B SaaS environment.
• PLG Mastery: Strong grip on PLG fundamentals, funnel psychology, and user activation metrics.
• Technical Marketer: Hands-on experience with paid ad managers (LinkedIn/Google Ads) and growth analytics tools (GA4, Mixpanel, HubSpot).
• AI Native: You don't just "know" AI; you use it daily. Proficiency with tools like ChatGPT, Claude, and AI video/image generators is required.
• Data-Driven: Ability to think like a scientist: Hypothesis → Test → Measure → Iterate. You make decisions based on data, not gut feeling.

• Startup DNA: Experience working in an early-stage, high-growth startup where resources are lean and speed is critical.
• Copywriting: Solid storytelling instincts. You can write ad copy that stops the scroll.
• Global Exposure: Experience marketing to international regions (specifically US or Japan).

• Competitive salary
• Comprehensive Health Insurance (Family Floater).
• Remote-friendly work culture with a home office setup stipend.
• Generous Paid Time Off (PTO) and public holidays.
• Opportunity to define a new category in the AI space.

Supervity is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

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Supervity is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [hr@supervity.ai].